Indigo in the Wild
Jessica Menda for Parachute
A deep, rich blue hue, indigo is named after the indigo dye derived from the plant Indigofera tinctoria and related species. It also happens to be our newest linen bedding color! To celebrate, we brought Indigo back into the wild. An homage to California’s outdoorsy spirit and rich denim history, we captured Indigo across SoCal’s many landscapes – from the canyons of Malibu to the Pacific Ocean, from desert rocks to mountain tops. Our natural color palette is inspired by the outdoors, so Indigo fits right in here – and at home.