Design

Fouta Stripe: Behind the Design + Styling Tips

Written by
Parachute Team
PHOTOGRAPHS BY
Nicole LaMotte for Parachute

Featuring clean, minimalist lines that are striking in their simplicity, meet our fouta stripe collection! These Mediterranean-inspired bath linens are absorbent, durable and understatedly cool. The Fouta Stripe Towels and Fouta Stripe Bathrobe are made of 100% long-staple Turkish cotton and constructed with a flat weave on one side and soft terry on the other. Find out how our Product and Creative teams brought clean minimalism to the bathroom.

First things first: What is Fouta? What is its history and how is it different?

Amy Hoban, Creative Director:

Fouta is a piece of thin patterned cotton or linen fabric. Originally used in ancient Hammam spas and Turkish baths, this fabrication has been used for centuries. Today we see fouta as a version of Turkish towels, praised for their versatility and relaxed look.

Walk us through the design process.

Meghan McGrady, Product Development Manager :

The fouta stripe is a completely new construction; it’s something our customers don't yet have. Previously we’ve only done flat or all terry towels, this is the first time we’re mixing them!

Amy:

Made with a flat weave one one side, looped terry on the other, this is the first patterned towel we are introducing into our bath collection. We wanted to create something subtle with a nod to graphic elements.

How did you design these new products to fit within the Parachute aesthetic?

Amy:

We designed this collection as a foray into modernism. It features a linear design while remaining neutral – perfect for pairing with existing Parachute bath linens!

Meghan:

We designed the Fouta Stripe Bathrobe with more weight and texture – it’s slightly heavier than our other robes, a.k.a. very durable, but still has a similar look!

Styling advice! How do you envision the fouta stripe collection interacting with our existing bath linens?

Ariel Kaye, Founder and CEO:Fouta makes a statement while being very understated. My favorite aspect of these products is the two textures – not only does it make it look amazing – it’s very functional. The simple pattern and unique weave compliment our existing bath essentials beautifully. Personally, I’ve been pairing the new fouta collection with my white Classic Towel Set.

Amy:Fouta is a such subtle statement piece. It would pair great with a Classic Towel Set in stone.

How does this collection convey modernism in the bathroom?

Hilary Sherman, Art Director:

This collection is inspired by the simplicity of minimalism which lends itself to the greater movement of modernism. The fouta towels, while striking, are a multi-use towel that can be found in the bathroom or by the pool.

How did you decide on the vibe of this shoot?

Hilary:

I wanted the vibe to feel calm and peaceful while also evoking the Mediterranean heritage of our fouta stripe collection. The home we shot at had a gorgeous brushed concrete wall that felt reminiscent of homes in Greece.

Amy:

We lucked out with the space we shot in. It was naturally minimal and modern – the collection was right at home!

Describe Fouta in three words:

Ariel:Understated, cool and smart.

Amy:Stylish, functional and unfussy.

Hilary:Versatile, durable and modern.

Meghan:Clean, linear and sophisticated – but livable!